The Beard Thanks Britain

beard logoThe Beard issued a statement today thanking the people of Great Britain for their warm hospitality during his recent tour of London. A highlight of the eight-day visit was a dinner at The Bull, where the Beard convened with distributors, retailers, importers and journalists who enjoyed an evening of world class food paired with Rogue’s world class beers.

The evening was extensively covered by the British media including this article describing the Beard as a “true giant of the American craft beer movement.”

Meet The Beard Dinner London

The Beard At The Bull.

With the Beard back home in Newport, Oregon, he resumes planning the remainder of the 2015 World Tour De Beard. New tour stops will be posted as they are confirmed.

 

Britain Gets Brutal

Massive throngs of excited Britons greeted The Beard as he arrived in London for the start of his eight day visit to bring the Revolution to the United Kingdom.

Despite the warm welcome, it was all business for The Beard as he departed Heathrow and immediately set off for Adnams Brewery in Suffolk where he and Head Brewer Fergus Fitzgerald brewed a batch of Rogue Ales Brutal IPA, the official beer of the Rogue Nation.

The Beard and Mr. Fitzgerald collaborating on Brutal IPA.

The Beard and Mr. Fitzgerald collaborating on Brutal IPA.

Knowing there would be strong demand for this collaborative brew, purveyor of craft beer and award winning loos, JD Wetherspoon announced it will offer Rogue Brutal IPA to the people of Britain at all 930 of its pubs.

Smiles all around at the completion of brewing, as Mr. Fitzgerald receives his commemorative bobblehead.

Smiles all around at the completion of brewing, as Mr. Fitzgerald receives his commemorative bobblehead.

The Beard’s tour of London continues this week as he convenes with distributors, retailers and journalists who are eager to shake his hand.

Meanwhile, The Beard anticipates the arrival of his luggage which remains stranded at Portland International Airport.

The traditional shoes on carpet photo, a rite of passage for many passengers at PDX.

The traditional shoes on carpet photo, a rite of passage for many passengers at PDX.

The Beard Goes Mad

Seven months and five days since the Beard returned from his historic trip to Australia, he continues to inspire hirsute Aussies who have created a new beer in his honor.

Called The Beard Downunder, it was crafted by head brewers Josh Uljans and Karl Van Buuren of Moon Dog Brewery and the Beard in a trans-Pacific collaboration of madness.

The Beard Downunder Label

The Beard Downunder is a smoked barley wine, hopped with hops the Beard brought with him from Rogue Farms in Independence, Oregon and aged in whiskey and rum barrels from the Rogue Distillery in Newport, Oregon.

It’s available on a limited basis at the Moon Dog Brewery in Melbourne, select locations elsewhere in Australia and, according to internet rumors, some bottles may find their to Oregon.

The Beard address the throngs at the Master Class of Madness, held at the Moon Dog Brewery during Melbourne Beer Week.

The Beard address the throngs at the Master Class of Madness, held at the Moon Dog Brewery during Melbourne Beer Week in May.

The Beard’s international collaborative efforts resume next week as he kicks off the 2015 World Wide Tour De Beard with a visit to London.

For interviews and digital media, please address your requests to cheryl@rogue.com.

London Calling The Beard

beard logoThe Beard has announced that the 2015 World Tour De Beard will commence with a visit to London, England from January 3rd to January 10th.

His action packed schedule includes the following tour stops.

January 5-6, Adnams Brewery, Southwold, Suffolk
The Beard will brew the official beer of the Rogue Nation, Brutal IPA, together with Adnams Head Brewer Fergus Fitzgerald.

January 7th, Crosse Keys Pub, City of London
The Beard will convene with representatives of J.D. Wetherspoon, a respected purveyor of real ales, microbrews and award winning public toilets.

January 8th, London Brewing Company
The Beard’s public schedule will conclude with a dinner to be held in his honor at The Bull in Highgate, London.

In anticipation of the Beard’s journey, the British Broadcasting Company issued a special report, The Secret World of Beer, in which it describes the creation of Beard Beer, brewed with yeast cultivated from the Beard.

The Beard will be available to media opportunities during his visit. Please address your requests to cheryl@rogue.com.