FOR IMMEDIATE RELEASE:
The Today Show kicks off the all-important ratings period, known as the November Sweeps, with an exclusive interview of legendary Rogue Brewmaster John “The Beard” Maier.
“This was a great opportunity for me to talk about Beard Beer,” said the Beard after the taping was completed, “and to show my support for No-Shave November.”
Beard Beer is the official beer of No-Shave November, a movement where participants put away their shaving blades and razors for an entire month.
The goal of No-Shave November is to grow awareness by embracing hair, which many cancer patients lose, and letting it grow wild and free. Today Show hosts Matt Lauer, Al Roker, Carson Daly and Willie Geist will join the millions of people taking part in this year’s event.
During the interview the Beard will address:
- The origins of Beard Beer, a Revolutionary style of beer brewed with wild yeast cultivated from the follicles of the Beard. “There is no beard in Beard Beer,” the Beard assured his interviewers.
- The Beard’s personal reasons for his involvement in No-Shave November.
- Although the Beard’s old growth whiskers have been uncut since 1978, the Beard tells the Today Show there is still room for more growth.
The segment airs Monday, November 2nd during the show’s second hour. Check your local listings for more information.