In 2016, Rogue Brewmaster John “The Beard” Maier resolves to:
Dare: In the coming year, the Beard will challenge the status quo, to carry the fight against boring beer, and to proudly declare his independence against a growing wave of mergers and acquisitions that threaten the creativity and spirit of the craft brewing movement.
Risk: The Beard will take risks, inventing new world-class ales, porters, lagers, stouts, meads and kolsch, he will experiment with new ingredients from the proprietary palate of flavors grown at Rogue Farms, and will do so knowing full well that mistakes may be made along the way. But the Beard also knows that Revolutions are hard, and that trying to please everyone is the surest path to failure.
Dream: The Beard will be led by his dreams, to be honest about the battlefield, to throw out old rules that don’t make sense, to get out of his comfort zone, to get to the front of the battle and stay there, and to cut out all the BS.
2015 By The Numbers
Batches brewed: 1086
Barrels brewed: 104,000
New varieties of beers, spirits, ciders and sodas created: 26
Total batches in 26 years: 19,317